June 28, 2022

Does Website Maintenance Help Me Get More Clients?

Author: BreatheTechnicalSupport

Over the last 20 or more years, websites have gone through many transitions – and I have seen most of them. Working in the industry since the mid ‘90’s, I have seen so many changes that it would make your head spin.

Websites used to be a static couple of pages that emulated an elaborate brochure.

Not much was expected from a website except to provide information.

Website are very different now. They have a life of their own. They are a living breathing extension of your business, working for you 24 hours of the day. Connecting with your clients and prospects for you when you aren’t available to connect with them.

Your website is critical to your business. It generates revenue, clients, and produces leads. It’s a way that your suppliers, clients, and potential partners will find you and learn about you and connect with you.

Errors on your site or your site disappearing from the internet (no matter how brief) can be costly.
Even the giants in online technology - Facebook, Google and Amazon - aren’t immune to the dangers of website glitches. In 2020, Google’s services were down for 1 hour which reportedly cost them a colossal $1.73 million.

Downtime is only one of the risks online. Did you know that 30,000 websites are hacked every day? That’s 1,250 sites every hour. 20 Sites every minute. Unfortunately, most websites are an easy target. More and more sites are getting attacked by web predators, including the big guys like Twitter and Facebook.
Your website works hard for you. Just like your car works hard to get you from place to place. Or like your home, works hard to protect you from the elements; keeps you warm when it’s cold outside; provides you shelter when it’s hot.

You wouldn’t have a reliable vehicle if you didn’t take care of it. Your home would not protect you or give you comfort if it fell to disrepair.

The same thing applies to your website. Your website should be cared for, just like your most valuable team player. When it’s taken care of like a true investment, it will always be alive and ready for visitors – presenting your business in the best possible light.

The Truth About Your Website Investment

In the past, a website would be set up, and it could just be left. That is no longer the case. If there is no care given to your website monthly, you could be flushing money down the toilet.

Did you know that you have seconds to retain a visitor on your website? If they arrive and they are frustrated, or something isn’t working properly, they will leave and find a different service provider or supplier. Choices are made very quickly online.

Most business owners don’t check their website on a regular basis to make sure everything is working properly and will wait until someone tells them that there is a problem. By that point they may have missed out on a lot of potential customers or clients. Not everyone will reach out to let you know there is a problem.

Why Care For Your Website

Why care for your car? When you care for your car, it is much more reliable, and you can get more travel out of it – giving you much more value for your investment.

If it's not maintained, it'll fall apart. If it's not secured someone will break in and steal it while you're sleeping.

Most business owners don’t realize the amazing benefits of regular care of your website.

The performance of your website, how fast it loads, uptime (being live online), receiving orders, delivering digital purchases, are all reliant on the software of your website.

Not only does regular care keep things running smoothly – but it also shows search engines that it can be trusted and it is always relevant.

The growth of your living site, fresh new content, analytics monitoring and changes, are all dependent on having someone making sure that all of your updates are done smoothly without errors.

How Website Maintenance Gets You More Clients

Most people don’t realize the benefits of tapping into website maintenance.

  1. It Build Trust. A quick-loading, error-free site will offer a great experience to visitors, which will help to build trust in your brand.
  2. It Improves your SEO (Search Engine Optimization). A properly maintained website that loads quickly is the core for successful SEO strategies. Google ranks page speed and performance as key markers to decide how high up the list your website is.
  3. Protection. All software is vulnerable, and websites are built on software. Most websites have multiple different software or programs running the cart, blog, serving pages. Each of these areas have new versions with security updates to provide protection against hackers.
  4. Keeps Information Accurate. When your website content is continuously kept up-to-date, you keep answer and information in front of your potential clients – reducing the stress on customer support answering questions on common items. You can also increase your search engine performance and bring in more potential customers when information is added or updated regularly.
  5. An Advantage Over Your Competition. When there is a system in place to continuously improve your site and take care of errors quickly, it gives you and advantage over your competitors that don’t keep their site updated.

Keeping Your Site Alive and Accessible

Using a proven system that works is key to effective website care.

At Breathe Web Solutions, we have a specific process that we have developed to make sure your website is always accessible and available to search engines and your visitors.

We take care to first make sure your website is fully backed up. Updates are regularly performed to be sure that everything is running smoothly and that there are no problems with the updates. We keep a record of everything we update so if there are any problems, we can fix it right away.

We also provide reports on any care and scans that are performed on your site, so you know exactly what has been done and how your site is working.

If we ever find an issue, we will create a support ticket and take care of it – usually before you even know there’s an issue.

The Difference Between DFY and DIY Care

Taking care of your website yourself, or through your assistant, could cost you more than you think.

I have known many website owners who have updated their website from within the back end. Sometimes there are conflicts or something doesn’t quite update right. When that happens, sometimes it’s not known the full extent for a while. When they finally see the issue, it could be days or weeks of errors, and to fix it could require restoring a much older version of your website, causing you to lose content, changes, sales, you name it.

The Cost of Fixing Your Website Instead of Caring For It

If we keep along the lines of the vehicle analogy – if you don’t care for it, like changing the oil, it can result in much more expensive fixes later on.

Your website is no different. Inexperience or neglect can damage the function or look of your website. When that happens, you have two choices.

  1. You attempt to fix it yourself, which sometimes can cause more damage.
  2. You can pay an experienced professional to fix it – which can be very costly and time consuming.

Regular website care keeps your website running smoothly at all times. You will get much more mileage out of your website, and it will remove the stress that results from a broken or missing website.

Ditch the Tech-Rage

Why leave yourself open to anxiety caused by your site. Would you attempt to fight a court battle without a lawyer? Then why take a stab at maintaining your own website if you’re not a web professional?

We maintain several sites, ensuring they are running smoothly – making search engines happy, visitors content, and you relaxed in the knowledge that your investment is working for you.

If you are interested in knowing more about our stress-free care plans, visit our Site Care Packages and contact us so we can work with you to grow.

Leave a Reply

Your email address will not be published. Required fields are marked *

More Articles

July 28, 2022
Why Does My Website Need a Privacy Policy?

Privacy Policies on a website are no longer just for the big guys. Check out why it's important for you too.

Read More
July 8, 2022
Why Do I Need A Website In 2022? 7 Solid Reasons

There are a number of reasons why you need a website, even with all the social media accounts you have.

Read More
June 28, 2022
Does Website Maintenance Help Me Get More Clients?

Most business owners have no idea how maintenance on their website can help their company. See how here.

Read More
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram